What Do I Put In A Blog Post Anyways???  
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 Lisa Asks: Hey Brandie how are you??!! I am just wondering if you could give me some pointers about blogs I have to write a quick 250 word one for an interview and I can’t really find what not to put in a blog post lol. Thought you could maybe help give me some pointers?!

Alright, so by now many people have caught on that “commercial blogging” is a thing and blogging for business is actually a great way
– to increase your SEO, (search engine visibility)
– connect and inform your audience
– tell a story or showcase things happening with your business
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HOWEVER, there is still a lot of misconception and uncertainty about what should actually go in these “blogs” and how you can actually get people to read them ( not just Google bots )
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Thankfully, content writing and commercial blogging are where I came up from and I have lots of great tips and advice to help with this. Here we go:
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1. One point per blog post – also a keyword or keyword phrase
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… each post should address one idea that relates your business and should focus on hitting on one keyword
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2. Create an evergreen post, not a timely one
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… commercial blogs are better if the information is relevant whenever someone reads it – so use your blog to talk about topics and share information that is always relevant to your business…
timely events like “this is happening next week” are better suited for SM or an Email Newsletter
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3. Include some personality – Not just content for content sake
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… even if your goal is just SEO – god forbid another human actually reads it you want your content to show a personable side of your brand.
NOTE: people are fed up with businesses creating blogs just for the sake of self-promotion. Instead, use your blog to ENTERTAIN, ENGAGE and INFORM your key audience.
Not sure, imagine yourself on the receiving end of the blog post – does it feel to markety or selly? If it does TRY AGAIN. The blog should have value to the reader whether they buy from you or not.
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4. Write with a specific person in mind:
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“You don’t have to be everyone’s everything you just need to be somebody’s something”
– Write a blog with you ideal person in mind. Don’t worry what other people will think.
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 5. Include a NEXT STEP or CTA –
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Once again you want to authentic BUT strategic. Otherwise, the reader will just be like “well that was nice” and not do anything with the information. This is why all commercial blogs should end with a clear NEXT STEP. Sign up for my email. Follow my Facebook. Contact me! Something for the reader to do to make it easy for them to access similar information.
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6. Don’t be stingy on the details.
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In all cases, you want to be LONG and THOROUGH not just “basic and general” – if the person can get the same info with a simple google search then you aren’t providing enough detail and clearly just producing content for SEO.
BTW SEO with short blogs won’t work, most general topics are too competitive. Use specific keywords/cover specific ideas – “overwhelm” with value.
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 7. Multimedia!
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Photos, graphics, and videos make for a winning blog. Anticipate how different people like to consume information.
Produce a few great pieces of content. Quality, not quantity.
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 8. Network Your Content
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Creating it is not enough.
You now have the task of networking the shit out of that blog post to drive traffic to it. After awhile go back to your old catalog of posts and share again. ( Another argument in favor of evergreen )

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