“Put two seconds of energy in, you’ll get two seconds of interest back”
Hey guys, so this thought is hot off the big discussion about email marketing: https://www.facebook.com/BrandieMichellePeters/posts/1922326931369361
I think what we landed on is that email marketing is just ONE MORE WAY to serve your community – and offer value.
If you look at it as an offering that you provide to your audience – rather than a way to force your marketing message in front of people you’ll already be doing 10Xs better than the average email marketer.
Think of it is like this:
Most people subscribe to many email lists just to claim special offers / “freebies”
Every time they buy something at a store they are often asked to give up their email.
Large data companies basically “farm” for emails to sell to marketers to solicit users with offers – like seriously nothing is sacred.
How the average person’s email inbox must look.
It is scary to think about.
I personally am afraid of my inbox.
One person said “they find it refreshing when they get a real email from a friend, this is almost as rare as receiving a letter”
Really quite interesting to think about.
Knowing that your email marketing is swimming in a sea of other unwanted emails. How are you going to set it apart?
Actually, think about the person reading it.
This stuff should be straightforward – but so many of us are still struggling to figure this out.
If you do email marketing – take the time to do it well.
Make people smile when they open their inbox.
What do you guys think?