Cut the bullshit. Here are MY REAL “best practices” for social media marketing.
#1 – If you are a human be a human.
So many people try to “pretend” that their business is bigger than it is or speak on the behalf of it as an “entity” –
This is not great because people don’t connect with brands they connect with people.
THEREFORE – be a person. Don’t arrive at your business. Arrive as yourself.
#2 Talk with people NOT AT people –
The most common mistake that I see is that people “drop content” as an authority but not for the purpose of driving the discussion. They don’t engage back when people interact with them. YIKES X 100
For brands or businesses on social YOU WANT TO BE SOCIAL – take advantage of your “audience” let them do the heavy lifting. You, you just drive the conversation.
#3 “If you wouldn’t want to see it don’t post it”
THIS APPLIES TO ADS. Yes, you can pay FB to put anything in front of anyone. But should you? No – save your money “invest in good content for your ads” – test them to see how people respond organically – then apply a budget.
If you put “AWFUL” self-promotional content in front of people – you are making their experience on social worse, not better – …. always consider how it will come across to someone who is just hanging out online.
#4 ” People don’t come on to social media to be advertised to ”
Certainly, a key thing to understand.
99% of SM users find brand advertising on social “invasive.” The less you can seem like an advertiser – and the more that you behave like a participant THE BETTER.
#5 When in doubt:
Entertain, engage and inform.
Doesn’t matter how – just strive to achieve these three things in your content. If you focus on this your approach will be immediately better than most “marketers”
Thoughts and questions welcome in comments